AI-Powered Sports Technology
Empowering the Future of Sport
We don't simply stream sports. We build intelligent digital ecosystems that transform how sports are played, managed, and experienced.
Operating at national federation scale
Proven at national scale
Figures from SAFFPlus, Saudi Arabia's official digital football platform, developed and operated by Intelligent Tracking. See the deployment
Who we are
A sports technology company built around one integrated ecosystem
We design and deliver integrated solutions that bring AI-powered broadcasting, performance analytics, OTT platforms and digital fan engagement together in a single intelligent ecosystem.
From national federations and professional clubs to academies and media organisations, we equip our partners with technology that raises performance, widens audience reach and opens new revenue.
The ecosystem
One chain, from the first frame to the final riyal
Most vendors sell you one link. We operate the whole chain — which is why the data that leaves a camera is still useful by the time it reaches a sponsor.
- 01
Capture
AI Cameras
Capture every moment
Autonomous multi-sport coverage, indoor and outdoor, with no camera operators on site.
- 02
Process
Cloud Infrastructure
Store, process, scale
Unlimited simultaneous matches, with deployment measured in minutes rather than weeks.
- 03
Understand
Performance Analytics
Insight into every performance
Player and team analysis, match events, tactical insight and historical comparison.
- 04
Distribute
OTT Platform
Stream live and on demand
Live, VOD, match centre and profiles across web, mobile and every major TV platform.
- 05
Monetise
Fan Engagement & Revenue
Maximise connection and revenue
Subscription, pay-per-view, advertising and sponsorship, measured end to end.
Every stage is deployable on its own — and every stage is more useful because the one before it exists.
Book a DemoSolutions
Five systems, built to run as one
Each one is deployable on its own. Together they remove the integration work that usually consumes the first year of a project.
AI Autonomous Streaming
Fully automated multi-sport coverage with no camera operators.
- Indoor and outdoor venues
- Deploys in minutes
- Unlimited simultaneous matches
Advanced Performance Analytics
Player, team and tactical intelligence from every match you produce.
- Player and team analysis
- Match events and statistics
- Interactive dashboards
OTT Sports Platform
Your own branded destination for live, on-demand and match data.
- Live streaming and VOD
- Match centre, player and team profiles
- Web, iOS, Android and smart TV
OTT Monetization
Four revenue models on one platform, reported in one place.
- Subscription and pay-per-view
- Advertising and sponsorship
- Revenue analytics
Smart Venue Solutions
Connected infrastructure that turns a venue into a production facility.
- AI camera network
- Centralised operations
- Real-time monitoring
Not sure which you need?
Most federations start with streaming and analytics, then add the platform once the coverage exists.
- Start with autonomous coverage
- Add analytics on the matches you now produce
- Launch the platform and monetise it
What you get
Four outcomes your board will recognise
The technology is the means. These are the results it is bought for.
Increase Fan Engagement
Give supporters every match, on the screen they already use.
Unlock New Revenue
Turn coverage you already produce into subscription, pay-per-view and sponsorship inventory.
Improve Sports Performance
Put tactical and player data in the hands of the people selecting the team.
Enhance Operational Efficiency
Cover more competitions without scaling crew, travel or production overhead.
Flagship deployment
Saudi Arabia's official digital football platform — developed and operated by Intelligent Tracking.
SAFFPlus is the whole ecosystem running in production, at national scale, every day. Autonomous cameras across the country feed a single cloud pipeline; matches reach fans live and on demand; federations, clubs and media work from the same match data. It is the proof that the chain holds together outside a demo environment.
The official platform of the Saudi Arabian Football Federation
See the full deploymentMulti-sport by design
- Football
- Futsal
- Basketball
- Handball
- Volleyball
Partners
Trusted at federation level
National federations and clubs competing at the top of the Saudi game.
The same ecosystem serves a federation running a whole competition and a club running its own channel — sized to what each partner needs, not sold as separate products.
Federations
Federation-level partners run their competitions on our platform end to end — capture, distribution, analytics and monetisation across every affiliated venue.
Clubs
Club-level partners get their own streaming, match analytics and fan platform, built on the same infrastructure a national federation trusts.
How a partnership is built
From first assessment to full operation
The same four stages, whether the partner is a federation covering a whole season or a club covering its own fixtures.
Assess
We review your venues, competitions and existing production setup to scope what the platform needs to cover.
Integrate
AI cameras and the cloud pipeline are deployed across your venues, connected to analytics and the streaming platform.
Go live
Matches stream automatically, analysis reaches your coaching staff, and fans get a platform carrying your name.
Grow
Add competitions, venues and sports on the same platform, without re-platforming or a second integration.
Why now
The future of sport is being built today
The sports industry is changing faster than at any point in its history. Artificial intelligence, cloud computing, digital fan engagement and data-driven decision-making are redefining how sporting organisations operate, compete and grow. The organisations that adopt this shift today are the ones that will lead tomorrow.
Digital transformation is no longer optional. It is the foundation of the next generation of sport.
Saudi Vision 2030
Investment in sport, quality of life, digital transformation and global competitiveness is accelerating the pace of modernisation.
Artificial intelligence
Automates broadcasting, strengthens analysis and creates smarter operational workflows.
Cloud technology
Cloud-native platforms bring scalability, reliability and secure access wherever the organisation works.
Data-driven decisions
Live match data gives coaches and analysts faster, better-informed choices.
Digital fan experience
Live streaming, statistics, highlights, player profiles and interactive digital experiences.
Why Intelligent Tracking
Six reasons federations choose us
Proven at Scale
Running a national federation platform in production today.
One Integrated Ecosystem
Capture to revenue from a single vendor, with no integration tax.
Multi-Sport Expertise
Six sports covered by the same automated pipeline.
AI-First Automation
Coverage that scales without scaling headcount.
Built for Growth
Add competitions, venues and sports without re-platforming.
Data-Driven Intelligence
Every match produces analysis, not just footage.
Vision and ambition
An intelligent sports ecosystem
Our vision is to empower every sporting organisation with intelligent technology that raises performance, enriches the fan experience and accelerates digital transformation.
Our ambition
We are building an intelligent sports ecosystem where technology enables athletes, organisations and fans to achieve more.
What we are building next
Six initiatives on the roadmap — where the ecosystem goes after the five solutions running today.
AI refereeing support
Assisting officials with intelligent video analysis and decision support.
Talent identification
Using AI and performance data to surface promising athletes earlier.
Digital twins
Digital replicas of venues and events, for planning and optimisation.
Predictive analytics
Forecasting performance trends and supporting strategic decisions.
Smart venues
Fully connected venues with intelligent operations and automation.
Personalised fan experience
AI-driven content, recommendations and engagement tailored to each supporter.
See it running on your competition
A 30-minute demo, using your sport, your venues and your fixtures.
Book a DemoTalk directly to our team — no call centre.